Innerself
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Innerself

Inner self is a mobile app that helps
users identify rarely worn clothes, matching
desired clothes with items in their
closet, during shopping. Minimize their
closets by tracking their wearing frequency,
let go of just-in-cases clothes, guilt,
emotional baggage by donation, merge
the authentic style with ideal style,
and getting rid of the cascade of clutter.




Problem

Women keep clothes brand new because they
don’t fit. They always feel don’t have anything to wear with
them, or they hope that they’ll have an event
to wear them one day. Most of the time, women
often shop visualizing a lifestyle that may
not ever exist.

Survey



Key Findings

57%

57%

57% audiences visualize their future
(utopia version) selves when they are
shopping, rather than reality.

60%

60%

In reality, the utopia version selves ended
up accumulate lots of unworn clothes, “nice” clutter in their wardrobe.

71%

71%

71% feel the clothes in their wardrobe
are not their authentic style.
They always feel of "nothing to wear".




Solution

To track unworn clothing, identify clothes
that do not fit, are rarely wear, simplify the
wardrobe by getting rid of them which
takes up valuable space in our closet, figure
out which items which truly represent
who you are.

Persona

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AI Maps

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Wireframes

wireframes

Technology

technology

Key Features

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Preliminary Design

Logo Design

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Final Interface

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Concept Video