Inner self is a mobile app that helps
users identify rarely worn clothes, matching
desired clothes with items in their
closet, during shopping. Minimize their
closets by tracking their wearing frequency,
let go of
just-in-cases clothes, guilt,
emotional baggage by donation, merge
the authentic style with ideal style,
and getting
rid of the cascade of clutter.
57% audiences visualize their future
(utopia version) selves when they are
shopping, rather than reality.
In reality, the utopia version selves ended
up accumulate lots of unworn clothes, “nice”
clutter in their wardrobe.
71% feel the clothes in their wardrobe
are not their authentic style.
They always feel of "nothing to wear".